It’s time to end period poverty, and you can help!
According to United Way BC, menstrual equity in British Columbia is facing a growing crisis, and new data makes it clear just how urgent the need is.
The organization’s 2025 needs assessment states that more than 14 million menstrual products will be required this year to support those across the province who simply can’t afford them.
In response, United Way BC has launched its latest Period Promise campaign with a powerful incentive: Pacific Blue Cross will match all monetary donations up to $25,000.
The campaign, which runs through the entire month of May, is focused on increasing access to menstrual products in rural communities and among marginalized populations.
Back for another year, Period Promise is presented in partnership with CUPE Local 1816, and aims to ensure people who menstruate can get through their period with dignity, no matter their financial situation.
One major highlight in Victoria is the “Fill the Bus” event, happening this Saturday, May 24th from 10 a.m. to 1 p.m. at Tillicum Centre.
Residents are encouraged to bring tampons, pads, menstrual cups, or period underwear to help fill a BC Transit bus with donations.
Each item collected helps reduce stigma, raises awareness, and tackles the isolation caused by period poverty.
“Your donation of reusable period products is more than a gift—it’s a powerful investment in dignity, health, and opportunity for vulnerable, low-income individuals. For many who struggle to afford basic necessities, menstrual products can become an unmanageable monthly expense,” said Julie Van Eesteren, Manager of Children’s Services, Sea to Sky Community Services.
“By providing sustainable, long-lasting alternatives like menstrual cups, and period underwear, you help ensure that no one has to choose between food and hygiene or miss out on school or work due to lack of supplies.”
In 2024, United Way BC collected more than 500,000 menstrual products and distributed them to over 130 community partners—the largest number of frontline organizations reached to date.
This year, they hope to raise the bar and collect over 550,000 products, putting them directly into the hands of people in need.
United Way BC believes that with the community’s help, period poverty in British Columbia can be eradicated for good.
If you are unable to donate menstruation products but would like to help, they also accept monetary donations.
Fill the Bus: Ending Period Poverty
- Where: Tillicum Centre, 3170 Tillicum Road
- When: Saturday, May 24th from 10 a.m. to 1 p.m.
