Downtown Victoria is seeing a welcome boost in energy as 19 new businesses have opened or are preparing to open since April.
The momentum comes at a time when conversations about revitalizing the city’s core are front and centre, and the new arrivals are helping reshape the narrative in a positive way.
This week, the City of Victoria announced it would reallocate over $10 million toward community safety efforts, further signalling its commitment to supporting a thriving downtown.
Meanwhile, local entrepreneurs and national brands are doubling down on their belief in the area’s potential.
Vancouver-based clothing company DUER officially opened its first Vancouver Island location this past weekend in the former Lululemon space on Lower Johnson.
Known for its performance-meets-lifestyle apparel, DUER joins the neighbourhood’s mix of independent boutiques and beloved brands.
New businesses are opening in nearly every pocket of downtown. Folklore Floral, a boutique flower shop, is now open on Cook Street. In the south end, Aerth Saunas is getting ready to welcome guests later this summer. Migration Boutique has returned to Government Street after leaving its previous location on the same street last year.
In the north end, Credo 75 is part of a growing cluster of businesses helping transform Upper Government Street between Herald and Chatham. The block now features a curated mix that includes Public Mercantile, Gallery Merrick, Fat Sisters, Torch Song, Proper Poke, and Parlour Hair Salon. Together, they’ve helped turn the area into a destination for dining, self-care, and shopping.
Not far away, the 600-block of Johnson Street is seeing its own burst of style and creativity. Key Vintage is a new addition to the block, while Artavi Skate and Snow has relocated downtown and Grove Outdoors is expanding next door. Combined with longtime favourites like Second Degree Vintage, Lonely Roads, and Goodnews Skateshop, the block is quickly becoming a magnet for trendsetters.
Soon, the corner of Government and Johnson will get a sweet addition. Cocobella, offering milkshakes and baked treats, is getting ready to open its doors, giving visitors yet another reason to explore the core.
DUER founder Gary Lenett said Victoria’s mix of relaxed urban living and outdoor access aligns perfectly with the company’s values, adding that he’s excited to be part of downtown’s energy.
DVBA CEO Jeff Bray also welcomed the change, pointing out that despite the ongoing challenges, this kind of investment is a positive sign. He noted that downtown Victoria is home to the highest concentration of locally owned businesses anywhere on Vancouver Island.
As summer gets underway, there’s a fresh feeling taking hold downtown, one shaped not by headlines, but by hard-working small business owners and the customers they’re drawing back in.
