Canadian cell phone plans to cost less next year after increased competition

As of next year, Canadians will finally be able to take advantage of cell phone plans that cost less and have good coverage.

According to Navdeep Bains, the Minister of Innovation, Science and Economic Development (ISED), 43% of the 600 MHz spectrum to be auctioned off next year will be reserved for local competitors and potential new entrants into the telecommunications industry.

The end goal?

Cell phone plans that cost less and provide good coverage, giving Canadians an alternative to the Big Three telecom giants that have dominated the market thus far: Rogers, Bell and Telus.

Spectrum auction will improve cell phone service landscape for Cdns by supporting competition & taking action on quality, coverage & price https://t.co/3FJ1yPdWMY

— ISED (@ISED_CA) March 29, 2018

“Competition is a key driver of innovative and affordable telecommunications services. This is an important step toward more choices, lower prices and higher quality cell phone services for Canadians,” stated Navdeep Bains.

“Auctioning 600 MHz spectrum will encourage competition, support new and emerging technologies, and enable Canadians to benefit from high-quality services at a better price.”

The auction is scheduled to take place in March 2019.