Golf bags haven’t changed much over the decades, but one Victoria entrepreneur has built a brand designed to shake up the industry.
Victoria-based realtor Zamian Parsons has created lightweight, waterproof golf bags with bold designs to the golf world through his company Pacific Sunday.
After three years of testing and refining the product, he officially launched his golf bags in February 2025 and the brand quickly gained traction with golfers worldwide, generating $180,000 in revenue his first year.
Parsons says one of the biggest gaps he noticed was how little attention many golf brands give to women and juniors golfers.
“I thought this was an incredible opportunity because number one, there are no golf companies that advertise to women or juniors,” said Parsons.
“And secondly, golf bags all look the same. I wanted to make some fun products for golfers who wanted to express their personalities more.”
He noticed that many brands simply modify existing bags for women, often adding bedazzled details or pink accents rather than designing products specifically with them in mind.
Pacific Sunday’s bags are designed for a wide range of golfers, combining bold designs with high-quality materials built to perform in all four seasons—rain or shine. Each bag is fully waterproof while remaining lightweight enough for golfers who prefer to walk the course.
Current styles include Aurora Twilight, Garden Club, Hockey Night, and an upcoming Pacific Northwest Tour bag.
Beyond performance and design, Parsons is also focused on building a community around the brand.
Each bag includes an NFC chip that golfers can scan with their phone to create a profile and join Pacific Sunday’s virtual fantasy league launching this summer.
Despite having a high-quality product, breaking into the traditionally old-school golf industry hasn’t been easy, but Parsons says things are beginning to change after a successful first year.
“When I messaged courses last year, I got no response. Basically no support from the local community at all…But now things are changing.”
Today, Pacific Sunday bags are carried at several local courses and shops including Highland Pacific, Just Add Golf, Gorge Vale Golf Club, and Story Creek Golf Club. The brand has also begun gaining recognition beyond Vancouver Island as more golfers discover the designs online.
As the brand grows, Parsons hopes to expand Pacific Sunday into more courses and shops across the country and globe while building a strong community of golfers around the brand.
Golfers interested in his golf bags and other golf products can view them on his website here.
View this post on Instagram
