EB Games is about to come back to Canada—this time, under Canadian ownership.
This week, Stephan Tetrault, a prominent French-Canadian entrepreneur and leader in the collectibles and entertainment sector, officially acquired Canadian operations of GameStop and intends to relaunch the EB Games brand.
EB Games was an American company that existed in Canada from 1993 until 2005, when the company was bought out by GameStop for $1.44 billion.
The company retained its name for a while under its new, but still American ownership, then completely rebranded to GameStop in 2021.
Tetrault says he intends to rename the company back to what it once was, because the brand is both beloved and iconic to many Canadian gamers who still associate EB Games with their earliest gaming experiences.
“This isn’t just a business decision—it’s about bringing something back that Canadians truly loved,” said Tetrault.
“We’re going to build something special here, with community, nostalgia, and innovation at its heart.”
Tetrault says he plans to revamp the EB Games brand in Canada to include enhanced in-store events, expanded product lines, deeper integration with pop culture brands and a renewed focus on Canadians.
“We want EB Games Canada to be more than a store—we want it to be the hub for gaming and fandom culture across Canada,” said Jim Tyo, President, GameStop Canada.
“This is about passion, and that’s what’s going to drive every decision we make.”
Since 2016, GameStop has been pulling out of other countries, selling off their assets in some cases to recoup mountain losses.
First they pulled out of the UK, then Austria and Switzerland, followed by Ireland, Germany and Italy.
Along with seeking to sell the Canadian operations, the company is currently still looking to pull out of France and sell their assets there.
In Canada, the transition from GameStop, back to EB Games, will roll out nationwide over the coming months, including updated store signage, a redesigned website and new branding across digital and social platforms.
This rebranding will include all 185 Canadian locations.
