The Island Farms Victoria Day Parade and the Island Farms Santa’s Lights Parade will look a little different in 2018, at least to those of us watching on screens.
In a release, the Greater Victoria Festival Society announced that they will be producing their own video coverage of the parades.
This coverage will be distributed digitally through several online channels including a web live stream.
All Rights Retained
As part of this action, the Festival Society will be retaining all digital/online production rights of their parade content including professional live streaming coverage on websites, mobile applications, or social media platforms such as YouTube, Facebook and Instagram.
The Festival Society will continue offering all traditional media organizations the opportunity to produce coverage of events and parades owned and produced by the Festival Society, provided they abide by certain conditions.
“As technology continues to evolve we are excited to embrace the opportunities that come with it,” the Society wrote.
“We believe that by doing so we can continue to produce enjoyable free entertainment for our local communities all while bringing that entertainment and joy to an even greater number of people for years to come.”
Stay tuned for more exicting news on the horizon!
