One of the most influential publications for meeting planners and conference organizers has listed Victoria among the world’s top 10 “rising stars”.
Smart Meetings magazine praised Victoria for our region’s natural splendour and outstanding hotels.
The magazine notes that a record 12,212 international association meetings were held in 2016 worldwide. The increasingly competitive business is seeing growing competition from cities hungry for the economic benefits that come with hosting conferences and meetings.
Up and Coming Destination
Joining Victoria on the list are other hip up-and-coming destinations such as Brasilia, Brazil, Ghent, Belgium and Kobe, Japan.
“We have picked 10 of them (not in order of ranking), because of the increase in the number of international meetings they are hosting as well as their overall appeal and the dedicated efforts they are making to attract groups,” Dan Johnson wrote in the article.
Smart Meetings has 44,000 print subscribers. Its readers are executives and decision makers who play a key role in choosing, booking and planning business meetings and conferences.
“I am proud of the collaboration over the past number of years between the Victoria Conference Centre, Tourism Victoria and Conference Hotels in Victoria,” says Paul Nursey, President and CEO of Tourism Victoria. “All of the hard work over the last number of years is really starting to pay off.”
Smart Meetings Top 10 Rising Stars
1. Brisbane, Australia
2. Brasilia, Brazil
3. Colombo, Sri Lanka
4. Ghent, Belgium
5. Kobe, Japan
6. Ljubljana, Slovenia
7. Macao, China
8. Stellenbosch, South Africa
9. Uppsala, Sweden
10. Victoria, British Columbia, Canada
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