A&W’s nationwide Burgers to Beat MS campaign encourages Canadians to help lead the fight against Multiple Sclerosis. For every teen burger sold today, $2 will be donated to the Multiple Sclerosis Society.
But that’s not the only way to help! For every share of the video below (where Christine Sinclair uses a burger for target practice), another $2 will be donated.
You can also click here to make a contribution of your own.
Canada’s Soccer Captain Travelling Across The Country
Along with making great promotional content with the familiar “A&W Guy” Allen Lulu, Christine Sinclair also spent yesterday and today travelling across the country to meet Canadians at A&W locations. restaurants across Canada on August 23 and 24, meeting the staff and guests, and helping to raise money.
Yesterday, she spent lunchtime at the A&W on Cambie and Broadway in Vancouver, and today, she’s on Mercer Street in Toronto.
— Christine Sinclair (@sincy12) August 23, 2017
— Christine Sinclair (@sincy12) August 24, 2017
MS Hits Close To Home For Sinclair
Canada has the highest rate of MS in the world, making it Canada’s disease. Sinclair’s mother Sandi, who coached her childhood soccer teams, lives with MS, which is why Christine has teamed up with A&W and the MS Society to beat MS.
“I have become a part of this to educate the public and support finding a cure,” said Sinclair, who was recently appointed as an Officer of the Order of Canada.
“I don’t want other people to go through what my family has gone through with the difficulties my mom faces every day.”
Sandi Sinclair now lives in a long-term care facility where she is approximately 20 years younger than most other residents. Watching her mother struggle with the slow progression of MS, which has limited her mobility as she now uses a wheelchair, motivated Christine Sinclair to become more involved in the cause.
Watching her mother struggle with the slow progression of MS, which has limited her mobility as she now uses a wheelchair, motivated Christine Sinclair to become more involved in the cause.
Millions of Dollars Raised So Far
The single largest annual fundraiser for the MS Society of Canada, Burgers to Beat MS has raised almost $10 million over 9 years.
“Our goal this year is to raise $2 million, and we are thrilled to have Christine Sinclair, a proven champion, join us in supporting this important campaign,” said Paul Hollands, chairman and CEO of A&W Food Services of Canada Inc.